Gift Better Blog

Join us in this new blog series as we highlight some of the charities we partner with and the amazing work they do! First up, we want to celebrate the Youth Services Bureau (YSB) of Ottawa, a non-profit supporting and serving at-risk youth and their families.

At Gift Better Co., we’re all about helping people stay connected through gifting. So when strategic marketing consulting firm Sklar Wilton & Associates reached out to us to help them enhance their staff’s experience at an upcoming virtual retreat, we were thrilled to get to work!

As a financial advisor, you understand how important it is to keep clients. According to the Gartner Group, 80% of your future profits are generated by 20% of your existing clients. But keeping clients is not as easy as it sounds. Improving customer retention takes a little bit of strategy and a lot of creativity. Below, we have three ideas that can help you keep your clients with you for the long haul.

When it comes to recessions, it’s really a matter of when–not if–another one is coming. Small businesses are particularly vulnerable to the ebbs and flows of the economy, so it’s important for those running small businesses to always be thinking about how they can solidify their business enough to sustain through an economic downturn. Here are a few strategies that small business owners may want to consider adopting in order to recession-proof their ventures.