Gift Better Blog

Communicating Your Brand’s Values

Small Business

Communicating Your Brand’s Values

When building your brand, you may have considered a variety of key branding elements such as your target audience, brand promise, brand positioning and brand personality. But have you considered your brand’s values? Your brand values represent what your company stands for, and play an important role in shaping not only your brand, but your business itself. Keep reading to learn more about why you should care about your brand’s values and tips you can use to effectively communicate them.

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Introducing The Ultimate Corporate Holiday Gifting Guide

Introducing The Ultimate Corporate Holiday Gifting Guide

If you’re a marketing manager, administrative assistant, or even a small business owner, it’s never too early to start thinking about corporate holiday gifts. At Gift Better Co. we’re dedicated to making it easy for organizations to give meaningful gifts that give back, which is why we created The Ultimate Guide To Corporate Holiday Gifting. The goal with the guide is to provide you with everything you need to knock your corporate holiday gifts out of the park.  The guide includes:  The key considerations for corporate holiday gifting An easy-to-use template to map out your corporate gifting strategy A preview...

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How to Win Over Prospects Faster

Small Business

How to Win Over Prospects Faster

 Keeping clients satisfied is important, but you can’t forget about your prospects! After all, prospects keep your business growing. Keep reading to see four tips that will help you speed up the process of converting a prospect into a loyal customer.  Tip #1: Focus on the right prospects A narrow focus can go a long way when trying to convert prospects into customers. By focusing on a specific type of customer, you will be able to effectively target the right prospects instead of going after people who are not interested in being your customer. Before you start targeting prospects,...

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Why Focusing on Employee Engagement is More Important Than Ever

Employee Engagement

Why Focusing on Employee Engagement is More Important Than Ever

The COVID-19 pandemic has shifted many employees' workspaces from the office to their homes, making it increasingly difficult to improve or even maintain employee engagement. We’ve spoken before about the importance of being intentional about employee engagement. Below, we have listed three main reasons for why you should continue to prioritize employee engagement now more than ever.  Reason #1: Employee Engagement Impacts Productivity While some people have responded well to their new remote work environment, many employees have noticed a dip in their productivity since being out of the office. Taking the time to ensure employees are engaged at work...

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Important Customer Touchpoints for Your Small Business

Corporate Gifting Customer Appreciation Small Business

Important Customer Touchpoints for Your Small Business

When you think about customer touchpoints, you likely think about all the ways your customers connect with your company when they are in the process of placing an order. Although there are plenty of other customer touchpoints that can impact your customer’s experience - before and after they engage with an actual person from your business. Below, we have listed a couple of these important customer touchpoints to help you deliver the best experience for your customers and prospects.  Advertisements Advertisements could be the very first touchpoint your customers have with your business. A simple online advertisement can not only...

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