Client Background:
Meet McLennan Ross, LLP, the esteemed Canadian law firm named the 2023 Canadian 'Regional Law Firm of the Year' by Chambers Canada. With over 115 lawyers in offices across Edmonton, Calgary, and Yellowknife, McLennan Ross provides unrivaled client focus, offering expertise in management-side Labour & Employment, premier Litigation, and Corporate Commercial Law. Guided by their core values, they endeavor to make a difference in the lives of clients, community, and each other. Partnering with Gift Better Co., McLennan Ross embarked on a thoughtful holiday gifting project that allowed recipients to choose their preferred gift themes while maintaining an element of surprise, all while supporting local food banks to spread holiday joy.
The Challenge: Providing Options at Scale
Because client satisfaction is of utmost importance to McLennan Ross, the firm wanted their clients to have a say in the gift they received, while still maintaining an element of surprise. McLennan Ross partners sought to provide their clients with a selection of gift themes to choose from, adding an extra layer of personalization. Additionally, the partners also wanted to have custom messages on the cards, signed by each of the partners that worked with each client. Collecting accurate shipping information for each client was also essential to ensure seamless gift delivery.
Solution:
In order to allow gift recipients to have a choice in their gift without ruining the surprise, Gift Better Co. deployed a tech-enabled solution that gave recipients a choice while collecting their most up-to-date address information. Recipients were sent a link to a custom landing page where they could choose between two gift themes, allowing them to select the general theme of their gift without seeing what was inside. On the same page, recipients also filled out their address information, ensuring a smooth and personalized gift delivery process.
With the Address Collect Solution in place, McLennan Ross partners confidently provided their clients with the opportunity to choose their preferred gift theme. This thoughtful approach not only made the recipients feel valued but also allowed them to anticipate and enjoy the surprise of their chosen gift.
The Gifts:
Gift Better Co. worked closely with McLennan Ross to curate four fabulous gift options, each designed to bring a smile to the recipients' faces. Ready for the big reveal?
Tier 2: Blissful Brunch Gift:
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A custom branded tea towel made of soft cotton canvas - perfect for adding a personal touch to any kitchen.
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Gluten-free waffle mix to whip up delicious breakfasts.
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A branded blue whisk - a handy kitchen essential for any cooking enthusiast.
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Wabanaki maple syrup, bringing sweet Canadian goodness to the table.
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Two hot cocoa pouches to savor cozy moments.
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An embroidered chest navy apron with two pockets - stylish and practical.
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Mini cinnamon spiced craft honey - a delightful treat for the taste buds.
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A bamboo honey dipper - a charming addition to the kitchen.
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A branded 3-sided card with warm wishes.
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A custom mailer box to package the love and joy.
Tier 2: Sweets & Treats Gift:
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Branded midnight choco pearls for a touch of decadence.
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A custom chocolate bar with full-colour print branded packaging- a sweet reminder of appreciation.
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Chocolate chunk cookies to satisfy those sweet cravings.
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Salted pretzels - a delightful and savory treat.
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Gingersnap apple jelly to add a burst of flavour to any snack.
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Sweet and salty popcorn - perfect for cozy movie nights.
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Rustic chips - an irresistible snack for all taste buds.
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Holiday hibiscus gumdrops for a burst of festive flavours.
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A branded 3-sided card to convey heartfelt messages.
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A custom mailer box to bundle the happiness in a branded holiday unboxing experience.
Tier 1: Cozy Sips & Sweet Treats Gift:
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Branded midnight choco pearls for a touch of indulgence.
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Branded speckled ceramic mug - a comforting vessel for sipping favourite beverages.
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Earl Grey black tea blend - loose leaf goodness for tea lovers.
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Milk coffee & sea salt chocolate bar - a delightful blend of flavours.
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White chocolate popcorn snack box - a delectable and crunchy delight.
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Coconut butter cookies - a delicious addition to any snack time.
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Branded 3-sided card to share warm wishes.
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A custom mailer box for an elegant presentation.
Tier 1: Family Game Night Festivities Gift:
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Sidelinks game for hours of family fun.
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Milk coffee & sea salt chocolate bar - a treat for the taste buds.
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White chocolate popcorn snack box - perfect for sharing with loved ones.
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Coconut butter cookies - a sweet delight for everyone.
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Two hot cocoa pouches for warm and joyful moments.
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Branded 3-sided card to spread holiday cheer.
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Custom mailer box for a beautiful package.
Making a Difference:
As part of their commitment to giving back to the community, McLennan Ross decided to make a positive impact during the holiday season. For each gift sent, they made a generous donation to local food banks. The gifting project resulted in 172 meals donated to the Calgary Food Bank, 179 meals to the Edmonton Food Bank, and 79 meals to the Yellowknife Food Bank - truly spreading the spirit of sharing and caring.
Conclusion:
Gift Better Co.'s human touch and meticulous attention to detail ensured that McLennan Ross successfully delivered heartwarming holiday gifts that left a lasting impression on their cherished clients. The Address Collect and Options at Scale solutions streamlined the process, making it easy for recipients to choose their preferred gift theme while providing their shipping details, ensuring that the gifts reached them with precision and care. Through this thoughtful approach, McLennan Ross fostered strong client relationships, spreading holiday cheer with the added personal touch that truly made a difference.
