When building your brand, you may have considered a variety of key branding elements such as your target audience, brand promise, brand positioning and brand personality. But have you considered your brand’s values? Your brand values represent what your company stands for, and play an important role in shaping not only your brand, but your business itself. To learn more about why you should care about your brand’s values, and tips you can use to effectively communicate them, continue reading below.
Why Brand Values Matter
When you communicate your brand’s values, you also create an opportunity to get the attention of new audiences. Sharing these values can help attract new customers that share the same values as your brand. Communicating your brand values can also help tell your company’s story, and allow clients and prospects to develop a more personal connection with your organization. This can go a long way in setting you apart from your competitors!
How You can Communicate Your Brand’s Values
Here are three tips to help you effectively communicate your brand’s values:
Tip #1: Consistency is Key
The key to showing that you really stand by your brand’s values is to be consistent in everything you communicate. From emails to simple social media posts, making sure that your messaging aligns with your brand values will go a long way in building trust with your audience.
Tip #2: Conduct Research
Your brand’s values should come from the heart, but that doesn’t mean you can’t be strategic with them. Before your start communicating your brand’s values, it is important to know which values will be most effective in your strategy. Conducting research can help you not only determine which values customers share with your brand, but also what competitors are communicating about their brands’ values in order to set you apart from the crowd.
Tip #3: Find the Right Way to Communicate with Your Customers
Why try to communicate your brand’s values if no one will hear it? Spend time building a communication strategy in order to reach your core audience. By using channels that your customers often use, you are maximizing your efforts to show your customers your brand’s values.
To learn more about how values can drive better business results, check out our blog post on the ROI of Having Strong Company Values.
Author: Chloe Barclay-Illing
